Sunday, April 17, 2011

Unfairly Pixelated


In one of my earlier posts I expressed my opinion about Nano, the car manufactured by Tata Motors for the Indian roads. The “common man’s” car but I called it the 'reaper’s ride'.

Check this; Tata Motors launched Pixel in Geneva for the European market. Now, why is it difficult to offer something of this sort to the common man of India?


The ones who had no option had to take out the Nano with all that shame, guilt, and fear. If Tata would have offered this futuristic design version, then there would have certainly been a significant impact on the consumers opinion on the car and the brand.

Mostly concept cars are unlikely to be owned by a common man with an average income even if his dream was to own one. But it would have been a very proud moment for him if Tata had released these concept cars for him to own one and realize his dream.

I would say that it should be the vision of an Indian based car manufacturer to place a futuristic concept car in front of that common man’s house.

1 comments:

  1. I agree, was thinking the same when reading about this car in yesterday's newspaper. Why dilute the Indian model Nano?

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