People up there! Look down for details

I have to give you a real time scenario to make you understand the situation. the situation is....

I receive money on my icici salary account.Basically a old account as i don't work for anyone and i just let this account be active. I wanted to go and withdraw the money; it was the end of the month dec 2010, so I had to take this cash out that I had kept as reserve. I went to the ATM to take the cash out and no luck. My card gets declined and the machine instructed me to get in touch with the bank.

So I go to the bank and the banker tells me that “sorry sir you account was a salary account and since you have moved out a year back from your previous company we have blocked the account”. It was a debit freeze and I cannot take any money until I change it to a savings account which will take about 7 days. It was the 30^th of Dec and you know how that is.

So I asked them , ‘why didn’t you communicate this info to me’. The bankers said that they had sent postal letters to my residence. Now, I get a dozen of mails from them. Most of it are promos, details of my account which has mostly nothing in it, the insurance schemes which I have a dozen already and among them this might have just slipped in. So lets just review the whole scenario. I mean I want KV Kamath to look into this and should feel like ‘damn I could have saved a shit a lot of money’ .

I get average of two calls from icici a day for loans , mutual funds, demats, credit cards, insurance from these morons to whom I have told not to call. But they still call (a lot of cost goes there). They send me sms to book movie tickets through icici debit card . Whereas I prefer to call the theater ppl and they deliver my tickets. 10 % discount on using icici debit cards on select restaurants. I am not cheap to ask for a discount for the meal I had. I prefer to pay. (again, money, a lot of it goes for these sms promos too) .

There was not even one call, or one sms or one email to notify about the account freeze.

Now that’s not what I am really concerned. Imagine lakhs of customers like me. Who receives unwanted, unnecessary account details stating your account has 0 balance. Sending that same shit for over 12 months. Check this

Cost of the paper

Cost of printing

The power used for printing

The postal/courier charges

The man power used to send these stupid piece of paper every month.

I can bet my balls that I would have saved at least 10+ crores in 6-7 months.

Now to Mr. Kamath, weren’t you able to see this or was your belly stopping you to look down into this. 'khayal aapka' my ass …khayal tho apne aapka hein, dhoorson ka nahin.

Have you ever considered to make it convenient for the customer. You have only made it convenient for yourself. Reluctant to change , just not in this case but that's the way we are. Reluctant to change and support to arrest development.

Coming back, focus on banking and let people book movie tickets pay for their meal on their own. Your are not making things easy, you are complicating the way banking should be done. Why am I talking ? I worked for Bank Of America for more than two years. Involved in more than 12 eastern zone process implementations and streamlined the refinance operation back in 2000.

So don’t label these guys has great economist please.